Chief Executive Officer (CEO)
Yujing Wong is the founder of FarmDirect and is the leader for our company. Yujing's inventive approach, combined with his strong sense of social responsibility, propels FarmDirect's objective to connect farmers directly with consumers, assuring fair prices for producers and equal access to fresh, healthy food for all. With his guidance, he hopes that FarmDirect will emerge as a trusted leader in the agricultural industry, empowering farmers, supporting local communities, and promoting a more sustainable future for generations to come.
Chief Operating Officer (COO)
Jun Jie Ye, FarmDirect's Chief Operating Officer and is one of FarmDirect's co-founder. His strategic vision and hands-on attitude have resulted in major improvements to FarmDirect's operations, from farm to table. Jun Jie's leadership style is defined by a tireless pursuit of operational excellence and a strong commitment to optimize resource use while minimizing environmental effect.
Chief Marketing Officer (CMO)
Harith Danial, the company's Chief Marketing Officer is an individual who is truly passionate on driving the success of the company in this agriculture industry. With a background of marketing, he specializes in creating focused marketing efforts that appeal to customers and emphasize the company's dedication to sustainability and quality.